TANYA LIST
FLORAL + DESIGN
✹
We rebranded Tanya List Design to reflect her company’s evolution from a floral business to one that also includes custom pottery and a
vibrant floral brick-and-mortar shop.
Keeping Tanya’s expansion in mind, we developed a dynamic brand system with secondary options for signage, web, social media, paper products, and tags. Tanya’s love for colour and her desire to appeal to maximalist, fun-seeking middle-aged women shaped the vibrant, unconventional approach. With patterns inspired by the colours and textures of plant life, we created a funky yet sophisticated brand system that exudes creativity and excitement, perfectly aligned with both mid-range and high-end budgets.
SERVICES DELIVERED:
BIGGIE BRAND SOCIAL MEDIA ASSETS ILLUSTRATION SIGNAGE
PRINT MARKETING MATERIALS STATIONERY
BRAND OVERVIEW
01.
BRAND PERSONALITY
02.
TARGET AUDIENCE
Vibrant, colourful, and sophisticated, reflecting the warmth of a beautifully curated, maximalist home. Artisan touches and a community-driven focus, it feels handcrafted yet high-end.
30-40 year old women seeking earthy, artisan-made pieces that bring personality to their homes. Valuing thoughtful, authentic purchases and prioritizing quality, taking pride in curating meaningful spaces and events.
Expand its pottery, plant, and floral offerings while targeting a higher-end audience. It reflects boldness and vibrancy through handcrafted touches, appealing to those who value artisan quality and are willing to invest in unique products.
03.
BRAND GOALS
FROM THE
MOUTHS
OF BABES.
CLIENT FEEDBACK
✹
Kendall brought my vision to life in the most incredible way! Her original textures have added so much vibrant energy and colour to my brand, perfectly reflecting the spirit of my flower, pottery and plant business.
The transformation is amazing, and customers are constantly raving about the bold and creative design. Kendall’s work has truly elevated my business, and I couldn’t be more thrilled with the results!
− TANYA LIST, OWNER | TANYA LIST DESIGN