THE POP-UP
CHAPEL CO.
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We worked with Pop-Up Chapel Co., an innovative and environmentally conscious wedding solution company, to develop a brand identity that matched their revolutionary approach to the wedding industry.
Their concept of hosting multiple couples’ weddings, one per hour, in the same beautifully curated venue dramatically reduces waste and costs while creating a more intimate experience. We crafted an icon-based brand suite that resembled a pop-up paper cutout in the shape of a chapel steeple, symbolizing both their playful and alternative design style and their strong business values. The result was a modern, standout logo that captured their unique approach.
*Since being acquired, Pop-Up Chapel Co. has rebranded to establish a new identity separate from their previous ownership.
SERVICES DELIVERED:
BIGGIE BRAND IN-HOUSE DESIGN STATIONERY SIGNAGE SOCIAL MEDIA ASSETS DIGITAL MARKETING MATERIALS
BRAND OVERVIEW
01.
BRAND PERSONALITY
02.
TARGET AUDIENCE
Daring, alternative and eco-conscious. The thrift-loving, budget-savvy best friend who always looks expensive and confident. Beautiful, joyful and vibrant without the huge price tag.
Alternative couples aged 20-40, vibrant, bold individuals who embrace life and live loudly. Appealing to Budget-conscious, eco-friendly couples who prioritize life goals over lavish weddings. Seeking intimate, meaningful experiences with loved ones. Those hosting a first wedding, vow renewal or consecutive wedding.
Establish a professional, elevated identity that reflects their expertise while expanding to more locations and events. Seeking to attract modern couples through a fresh, inclusive, and welcoming vibe for all.
03.
BRAND GOALS
FROM THE
MOUTHS
OF BABES.
CLIENT FEEDBACK
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We worked with Kendall to design our logo and visual brand identity for The Pop-Up Chapel Co.
She understood the modern, clean look we wanted right away and was able to inject whimsical attributes that brought life to our branding. Working with her was easy- in a short amount of time she delivered something we are still so happy with. We loved working with It's Okay Design Studio and would do it again.
— PREVIOUS OWNER | The Pop-Up Chapel Co.