ABOUT IT’S     

OKAY DESIGN

STUDIO                  

WHO ARE WE?

Based in Guelph, Ontario, Canada, It’s Okay Design Studio serves a global clientele with bold, eclectic, dopamine-driven designs while connecting deeply with our local community. Led by Kendall Kent, a professional designer with over 13 years of experience, we’re here to create badass solutions that deliver strong —from branding, web design, and illustration to murals and promotional swag.

We thrive on radical honesty and a work-life balance that drives meaningful work. With a no-BS approach, we collaborate with a killer lineup of women-led, BIPOC-owned, and LGBTQIA+ vendors—including photographers, event producers, fabricators, copywriters, and social media pros. Let’s create something magical, make some noise, and have a blast doing it—together.

Our goals this
year (2025)

An insight into the very good things on our vision board for this year: what’s making us tick, who we want to collab with and community-driven goals.


01. Shift focus to Local & Small

While much of our past clientele are larger scale businesses, we are looking to shift focus and want to work with small family run and individual businesses. Our goal: 50% small business.

02. Work with Our Dream Clients

This year we are manifesting work with clients in the following industries: Beer & Brewing, Cafe & Coffee Houses, Candle & Scents, Not For Profit, Eco Focused, & Events.

03. Donate Over $1500 to Charity

We want to reach a donation amount of $1500 to charities with the sales of our packages and services. 2% of every package is donated to a local charity of your choice!

THE HEART OF OUR STUDIO

Our values: We’re here for bold ideas, big hearts, and brands that make waves. Authenticity, creativity, and impact fuel everything we do—because playing it safe isn’t our style.

Radical honesty so we’re always on the same page.

01.

We believe clear, open communication is the foundation of every great partnership. By being radically honest, we ensure that everyone is always fostering trust and a smoother collaboration.


Work-Life balance that means better work for everyone.

02.

We prioritize working efficiently within set hours, respecting your time and our own. We’re dedicated to providing excellent service during our client service hours and ask that our work-life balance is honored in return—it’s how we ensure the best outcomes for everyone.


Partnering with brands that make the world a sunnier place.

We are passionate about partnering with businesses that want to leave the world better than they found it. By working together, we can amplify your impact and contribute to positive change in meaningful ways.

03.


Commitment to show up fully—from and for both of us.

We’re fully committed to our projects—whether it’s meeting deadlines, sticking to agreements, or delivering our best work. We expect our clients to match this dedication by staying engaged, meeting timelines, and completing their homework with gusto!

04.


Collaboration with local pros to bring your vision to life.

We know we’re not experts in everything, which is why we surround ourselves with talented local partners who help elevate every project. From photography to strategy and beyond, we’re here to connect you with the best in the business to make your brand immersive.

05.


Hey there, I’m Kendall! (she/her)

I’m a bold, eclectic designer who’s been helping businesses grow and kick ass since 2011. With roots in event design and a love for building (not “crafting”—let’s be clear) unforgettable immersive experiences, I bring a vibrant, boho-meets-grunge aesthetic to every project.

I’m the youngest of three sisters, a Guelph lifer (you couldn’t make me leave if you tried), and a former roadie for my parents’ long-lasting rock band. Music, art, and a touch of chaos have always been in my DNA. My ADHD brain runs at full speed, which I’ve turned into my secret weapon for creativity, problem-solving, and starting just the right number of projects (okay, maybe one or two extra).

I live with my husband Wes—my complete opposite, who keeps me grounded (otherwise I’d probably be off-grid, starting way too many businesses)—our daughter, Edie, and Selma, our lovable canine sidekick. Life’s a colorful, joyful whirlwind, and I wouldn’t have it any other way.

Whether I’m rebranding an established company, creating fun immersive event signage, or cheering on my clients as their biggest supporter (ENFP vibes all the way), I’m here to build designs that don’t just look good but feel like you.

What do I do in my spare time?

Explore

✨ Travel the world and soak in its eclectic beauty while reminding myself of how lucky I am

🧘‍♀️ Teach Ashtanga yoga and chase that post-flow mental and physical bliss

Eat

☕ Geek out over my espresso machine (I’m making up for 28 coffee-less years)

🍎 Discover new craft ciders and savour their unique flavours

Play

🎲 Competitive Scrabble nights and epic Dungeons & Dragons campaigns

🐶 Walks with our sweet pup, Selma (she’s the real b*tch of the house)

Seem like we are a good fit?
Our team is here to support you!

TESTIMONIALS