EDWARDH                    

GHADIYALI LAW

We gave Edwardh Ghadiyali Law a fresh, bold rebrand to match their evolution as they expanded and added a new head partner. 

With their sights set on attracting upper-class clients, Mel and Alefia wanted a brand that felt grounded and calm but still packed a punch with boldness and confidence. We delivered with a dynamic brand system that combined earthy, rich tones with eye-catching logo designs, creating a look that’s both ophisticated and striking. Flexibility was key, allowing their branding to flow effortlessly across print and web. The result? A legal brand that exudes power, adaptability, and the confidence to take on anything.

*This is an ongoing project and the website is set to be launched by December 2024. 

SERVICES DELIVERED:

BIGGIE BRAND STATIONERY WEBSITE ICONOGRAPHY

BRAND OVERVIEW


01.

BRAND PERSONALITY

02.

TARGET AUDIENCE

Exudes a calming presence, confidence, and reassurance, resembling a trusted family friend who offers candid feedback. It blends expertise in defense with a nurturing touch, making it the go-to source for guidance and comfort.


Middle to upper-class clients, aged 30-50, earning over $60K annually, who respect professionals and can afford quality representation. They seek a confident advocate who provides personalized support for their first court experience.


Seeks to establish itself as a reputable law firm with extensive experience. Appeal to local first-time offenders who can afford quality representation through building trust and make a lasting community impression with a reassuring approach. 

03.

BRAND GOALS