MAD BASH
GROUP.
✹
We helped Mad Bash Group transition from their previous identity, Love By Lynzie, to a bold and sophisticated brand that reflects their evolution into a larger creative agency with a team of employees.
Mad Bash sought to step away from being tied to an individual and embrace their role as “The ultimate creative agency for Effortlessly cool Events and Experiences.” They wanted their rebrand to reflect their edgy, alternative event style while also appealing to the corporate market. To capture this, we used the symbol of red lipstick—a timeless emblem of strength and independence—paired with a modern, sophisticated font that exudes confidence and edge.
SERVICES DELIVERED:
BIGGIE BRAND WEBSITE IN-HOUSE DESIGN STATIONERY SIGNAGE SOCIAL MEDIA ASSETS DIGITAL MARKETING MATERIALS
BRAND OVERVIEW
01.
BRAND PERSONALITY
02.
TARGET AUDIENCE
Bold, edgy, and effortlessly sophisticated—an alternative badass that stands out from the crowd. It’s the “it ” girl in a leather jacket and red lipstick, exuding confidence and allure that everyone gravitates toward.
Alternative couples aged 20-40, vibrant, bold individuals who embrace life and live loudly. Appealing to corporate businesses and brands seeking to engage fun-loving clients who crave immersive, unique experiences.
Expand into more corporate events, attract the perfect alternative client, and establish a reputation for delivering seamless, full-service event planning, with personalized results, from start to finish.
03.
BRAND GOALS
FROM THE
MOUTHS
OF BABES.
CLIENT FEEDBACK
✹
Working with Kendall was an absolute dream! The entire process was seamless from start to finish, with a laid-back and flexible approach that made everything stress-free.
Kendall’s unique alternative style and fresh perspective were the perfect fit for capturing our edgy, sophisticated events business. We couldn’t be happier with the results!
— LYNZIE BREMNER, FOUNDER | Mad Bash Group