BOUGIE BY
JOËLLE
✹
We partnered with Joelle, the visionary behind Bougie by Joelle, to build a bold and luxurious brand identity that reflects her high-end custom 100% soy coconut wax candle business while embracing her tagline, "elevate the ordinary."
Joelle’s brand focuses on accessible luxury, offering everyone a touch of elegance within their own space. With an emphasis on self-care and healthy living, her candles are crafted using quality, natural ingredients that align with her vision of promoting well-being. To capture this, we developed an elevated brand system featuring refined typography, opulent textures, and a rich colour palette inspired by the warm glow of candlelight. The branding is versatile yet distinctive, balancing sophistication with approachability to make luxury feel attainable.
In addition to the brand identity, we worked on custom label designs for her flagship scents and created editable files for future scents to simplify her production process. The final result is a cohesive, high-impact visual identity that positions Bougie by Joelle as a leader in the luxury candle market, bringing healthy, accessible luxury and self-care into the everyday.
SERVICES DELIVERED:
QUICKIE BRAND PACKAGING CLIENT CUSTOMIZABLE ASSETS
BRAND OVERVIEW
01.
BRAND PERSONALITY
02.
TARGET AUDIENCE
Your elegant and inspiring friend who seamlessly transforms everyday spaces into moments of self-care. She’s thoughtful, attentive, and sophisticated without ever feeling stuffy or uppity, creating a sense of calm that feels like a warm, comforting hug. She values healthy living and balance, bringing a grounded energy that empowers you to do the same for yourself. This is the friend who notices the little details that make you feel truly cared for and loved.
Busy professionals aged 25-55 who value high-quality, natural products to elevate their spaces and moments. Ideal for individuals seeking luxurious yet affordable and accessible self-care items or thoughtful, elegant gifts. Appeals to those who appreciate sophisticated, clean design with a focus on sustainable business practices. Perfect for customers looking to add a touch of luxury to their everyday lives with style and intention, while supporting a small business with positive values.
Appeal to a broad audience by positioning the brand as a leader in accessible, eco-friendly luxury and self-care. Build trust with customers by showcasing a polished, professional identity that reflects the quality of the products and the brands dedication to well-being. Expand market presence by emphasizing the use of natural ingredients and thoughtful design.
03.
BRAND GOALS
