LATE IN
LIFE GUIDE
✹
We partnered with Late in Life Guide to create a vibrant and mature brand identity that supports their mission of guiding adults who have come out later in life as part of the LGBTQIA+ community.
Late in Life Guide provides therapy and counseling to help individuals embrace their evolving sexuality, navigate life transitions, and communicate their truths. They needed a brand that celebrated the rainbow as a symbol of LGBTQIA+ identity while feeling sophisticated enough to resonate with adults.
We created a bold, rainbow-inspired palette paired with clean, modern design elements to strike the perfect balance. Supporting social assets were designed to foster connection and community growth across platforms.
*Since branding, Late In Life Guide has pivoted, closing their doors and opening a larger counselling company with many employees and a broader audience.
SERVICES DELIVERED:
BIGGIE BRAND STATIONERY SOCIAL MEDIA ASSETS DIGITAL MARKETING MATERIALS CLIENT CUSTOMIZABLE ASSETS
BRAND OVERVIEW
01.
BRAND PERSONALITY
02.
TARGET AUDIENCE
Vibrant, magnetic, and unapologetically joyful—a colorful dynamo who lights up any room they enter. They’re the life of the party in bold prints and a dazzling smile, radiating positivity and sunshine that everyone can’t help but be drawn to. With a contagious and authentic energy, they inspire others to embrace their true selves and live life in full, unapologetic color.
Adults, teens, and individuals discovering their LGBTQIA+ identity and sexuality, seeking support, guidance, and affirmation during this transformative life transition.
Identify and resonate with the right audience, appeal to LGBTQIA+ individuals transitioning later in life, grow the business with a dedicated team, capture and engage followers through social media and podcasts, and amplify visibility to expand the brand’s impact.
03.
BRAND GOALS
FROM THE
MOUTHS
OF BABES.
CLIENT FEEDBACK
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I worked with Kendall at It’s Okay Design Studio to create a brand system, visual identity, welcome postcard, and social media templates/highlight icons for Late In Life Guide. I found her down to earth with great vision and creativity. The resulting designs were excellent!
— OWNER/LEAD THERAPIST | Late In Life Guide