We worked with Cassy, the independent baker behind Cassy’s Cakes in Halton, to build a professional brand identity that showcased her expertise and appealed to both playful and sophisticated audiences.

Cassy’s business caters to everything from children’s parties to weddings and corporate events, so we developed an approachable brand system with a soft colour palette and playful design elements inspired by the shapes of baked goods. The result is a visual system that balances fun and professionalism, perfect for her growing business. To support her market presence, we also designed signage, price menus, and cost-effective packaging upgrades like branded tape and stickers, helping Cassy present her business as polished and trustworthy without the expense of custom packaging.