DESIGN 0000 FOR BUSINESSES 00 AND HUMANS THAT KICK 0000 ASS & MAKE A DIFFERENCE WHILE DOING 000000 SO.

Bright blue star-shaped neon light on a black background.
A black background with a yellow, jagged star-shaped outline.
Smiley face with a purple background and black checkered pattern

DESIGN FOR BUSINESSES AND 0000000 HUMANS THAT 000 KICK ASS & MAKE 0i0000 A DIFFERENCE 0000000000 WHILE DOING SO.

Light purple jagged lightning bolt shapes on white background.
Smiling purple face with black dot eyes and a simple smile, on a black and white checkered background.
Gold outline of an irregular burst or explosion shape on a black background.
A pink themed party setup with a colorful curtain background, balloons, and flower arrangements at a bubblegum-themed station.
A sign advertising aura photography and readings inside a treehouse, with a purple illustration of a woman wearing a crown and a black outfit, surrounded by stars and sparkles.

WHAT BRINGS YOU HERE TODAY?

Where badass graphic design meets alternative vibes, we specialize in killer visuals for branding, web, events and much more!

Business cards for Alefia Ghadiali, a partner, with a modern design featuring large white initials 'EG' on an orange background and contact information on white background cards, arranged on a blue surface.
A yellow badge-shaped sign with black text reading "Absolutely Killin' It" and two black starburst symbols.

01.

02.

A melted, stylized smiley face with a drippy, irregular shape and a cheerful expression.

WHO WE WORK WITH


03.

Those who break down the boundaries of their industry and choose to be loud.

We work with clients who don’t care what people think they should be or how they should market themselves. We help our clients stand apart and make waves in their industry through unexpected and showstopping design choices.


People who prioritize making impactful change through their work.

As a business we strive to make impactful decisions that will create a more sustainable future and peaceful planet. Our clients always have similar values and understand the importance of utilizing their platform for positive change.

Humans who respect humans.

Our clients understand, above all else, that a good business relationship has a foundation of respect. We know that sh*t happens, and while we prioritize effective timelines, sometimes life can get in the way. It’s important that a respectful, understanding and honest communication line extends both ways.

Want to be part of our little gang? Let’s chat.

YES! YES! YES!

A purple ellipse with black text that says "Let's Chat."

We build immersive brands and experiences for radically honest & unapologetic businesses.

Design services for Guelph, Toronto, Kitchener, Cambridge,
Waterloo and the surrounding areas.

Is that you? Click!

OUR RECENT WORK

MAD BASH GRP.

CHRIS & MICAELA

EXCEL GUM FESTIVAL BOOTH

FITZROVIA PRIDE PARADE

THE BUBBLE MURAL

Portfolio

HOW TO BOOK WITH US

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01. REACH OUT

Fill out our contact form in as much detail as possible, this will only take you 5 minutes.

📓

02. BOOK

You will receive an email with a link to our calendar. Here you can book a time with Kendall to go over your project.

👩‍💻

03. CHAT

Hop on the call and tell us your deepest (design) desires. We will take some notes, give our honest feedback, initial thoughts & options for investment.

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04. PROPOSAL

After our call you will receive an email from us outlining our recommendations for investment and a proposal to secure us for your project.

JOIN THE LINEUP
A cartoon illustration of a happy yellow face emoji with closed eyes and a wide smile, giving a thumbs up with a purple hand emoji showing an OK sign, with red drops around the hand indicating excitement or enthusiasm.
A circular tag with a hole at the top, featuring an illustration of Earth on fire and the words "YES WE CAN."

My world’s on fire,
how bout yours?

We are passionate about doing good with our work and working with humans who are committed to doing the same. We donate 2% from each package that is purchased from us to a charity of your choice!

A promotional graphic with a purple oval-shaped sign that reads, "Support local women lead business" with starburst accents, and a green starburst shape with the text, "It's fine!" against a black background.
Event Packages
Brand Packages
A wavy banner with the text "Sad but still rad" written on it.

GET TO KNOW OUR METHOD

UNDERSTANDING

In the process of booking with us you can expect lots of face-to-face contact with our team to get to know your goals and identify how we can help you meet them.

01.


RESEARCH

After booking with us our team we will be conducting research on you, your competitors and your target market. This gives the project the best strategic grounds for success!

02.


CREATION

After we have a solid ground laid, we let our imagination run wild together. Then we deliver you a beautiful and fully realized design solution that will help meet your goals.

03.


IMPLEMENTATION

Once you are happy with the results, we help you implement them and provide supporting documents so you aren’t left in the rain. Then we track and analyze performance.

04.

A young woman sitting cross-legged on a patterned carpet, smiling and writing on a tablet. She has blonde hair and is wearing a black 'Thrasher' t-shirt with a white long sleeve undershirt and red sneakers. A laptop with stickers, headphones, and a soda can are nearby. The background features a tan couch with pillows and a colorful mural with a skull and abstract shapes on the wall.
Logo with the text 'Good Design for Good People' inside an oval shape, with 'It's Okay Studio' and the year 2019.
Logo for It's Okay Design Studio, established in 2019, featuring large yellow text with a smiley face icon.
Green oval with black text that says "oh hey there!" in a casual font.

PAST BRANDS & CLIENTS LISTED

Beauty & Lifestyle

Sephora
Viktor & Rolf
Lancome
La Roche-Posay
Yves Saint Laurent
Valentino
Maison Margiela
Canada Goose
Knix

Event Agencies

Mad Bash Group
Mo & Co
Middle Child
Atelier House of Events
Pop Up Chapel
CDXPO
Toyota/CBC Searchlight

Health & Food

Excel
Glenfiddich
Dairy Farmers of Ontario
Kraft Dinner
Hubba Bubba
Tanquerray
Johnnie Walker
Nespresso
Maxwell House

Finance, Law & NFP

Canadian Blood Services
We Build A Dream
CHOC
Cameron Stevens
Slate
Monday Girl
Shine Talent
Travel Impressarios
Edwardh Ghadiyali Law

TESTIMONIALS

White jagged starburst shape on black background.
Starburst shape with multiple points on a black background.

Hang out
with us

Hit us up on Instagram for vibey and colourful inspiration, project updates, and all the big feels in between.

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A green, starburst-shaped graphic with sharp, pointed edges against a black background.
Olive green cartoon starburst shape with irregular spiky edges on a transparent background.
A green explosion-shaped graphic with no text.
A large green starburst shape with multiple pointed edges on a black background.