For Fitzrovia’s Pride Parade event, we had the incredible opportunity to build this event’s branding from the ground up, creating a unique and vibrant identity that celebrated the LGBTQIA+ community within Toronto.

The design featured bold rainbow-inspired palettes, culturally infused illustration, and striking signage to bring the event’s message of love, inclusion, and pride to life. On the day of the event, we live-painted a custom LGBTQIA+ themed artwork, featuring one of Fitzrovia’s lifestyle community rental spaces, which was later donated to House of Ruby. This meaningful piece became a symbol of celebration and connection within the community.

For this project we provided event graphic design, event branding, live painting and signage.