We helped Shadow’s Light Photography build a heartfelt and timeless brand inspired by its origins and mission: to preserve the profound bond between people and their beloved animal companions. Founded by Cheryl, who was inspired by her late dog, Shadow, this photography business reflects a story of love, loss, and the comfort found in preserving cherished memories.

Shadow’s Light Photography’s logo honours its origins with a silhouette of Shadow gazing at the moon, a serene image that Cheryl often witnessed during her time with him. Cleverly crafted, the moon and Shadow’s silhouette form the reflection of a camera lens, symbolizing the timeless preservation of memories. Stars are incorporated as subtle lens flares, representing the magical bond between pets and their humans while evoking the night sky’s wonder.

This combination of elements creates a logo and visual identity that is hopeful, nostalgic, and comforting—a perfect reflection of the brand’s mission.