To celebrate the Lunar New Year, we teamed up with Johnnie Walker Blue Label, designer Angel Chen, Mad Bash, and Middle Child to produce an immersive event at the Shangri-La Hotel in Toronto. The evening honored the Year of the Rabbit with a maximalist celebration of Chinese culture, featuring Angel Chen’s rabbit pattern seamlessly integrated into the event’s design. We used her artwork across backdrops, bars, and menus, with rich red and gold tones reflecting both the traditional decor of Chinese New Year and the luxe packaging of Johnnie Walker Blue Label.

The event was all about celebrating Chinese excellence, highlighting the work of Chinese artists and artisans. We worked to bring the vision to life through thoughtful design and detailed renderings that helped the client visualize the layout and flow of the space. We worked closely with Mad Bash and Middle Child to ensure every element felt cohesive, dynamic, and visually stunning.

For this project we provided event graphic design, rendering and signage. We leveraged original art by Angel Chen which was featured on he Johnnie Walker Lunar New Year label packaging.